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# THE NEW IS ALWAYS THE OLD
- URL: https://apar.tv/the-new-is-always-the-old/
- Published: 2015-10-03T00:00:00.000Z
- Updated: 2026-10-12T12:01:42.000Z
- Author: La rédaction
- Tags: Art, Pictures, #Import 2026-11-05 16:02, Publicité, APAR, Lady Gaga, NOT VOGUE, FASHIONWORLD, I WANT MY PHOTO, FUCK ADVERTISING, WAR DANCE

I’m astounded at the time, effort and capital spent \[wasted\] on an idea that is over 40 years old. As I have stated, there are original moments operating in our shared reality. When FASHIONWORLD needs to create another example of their propaganda virus what happens is that the authentic event \[CULTURE\] is processed into a COMMERCIAL.  
Everyone involved Tom Ford, Nick Knight, Lady Gaga, and the extras \[models\] are all culpable in the spreading of a disingenuous experience. COMMERCIALS are constructed by swimmers. CULTURE is created by divers.

[**SOUL TRAIN 1976**](https://www.youtube.com/watch?v=UhZFzrPsIwM&ref=apar.tv)vs.[**TOM FORD S/S 2016**](http://www.tomford.com/on/demandware.store/Sites-tomford-Site/default?gclid=CjwKEAjw1riwBRD61db6xtWTvTESJACoQ04QcAIeMVOALTwMT0MPWBLgnah2WUeM-4az9jLilTlUGxoCFUTw%5FwcB&ref=apar.tv)

**vs.**

**[COMMERCIAL vs. CULTURE](https://www.apar.tv/publicite/commercial-vs-culture/?ref=apar.tv)**  
[https://www.apar.tv/publicite/commercial-vs-culture/](https://www.apar.tv/publicite/commercial-vs-culture/?ref=apar.tv)

*STEVE OKLYN*  
 *OCTOBER 2, 2015*  
 *OJAI, CALIFORNIA*