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# Heineken – Fredrik Bond
- URL: https://apar.tv/heineken-fredrik-bond/
- Published: 2011-02-14T00:00:00.000Z
- Updated: 2026-10-12T13:06:42.000Z
- Description: Created by Wieden+Kennedy Amsterdam, the film’s hero demonstrates his legendary-ness by making the ultimate party entrance. ‘The Entrance’ sees the introduction of Heineken’s new universal tag line ‘Open Your World’, conveying the brand’s worldly, open-minded and confident personality.
- Author: La rédaction
- Tags: Art, Publicité, #Import 2026-11-05 16:09, Heineken, FUCK ADVERTISING

Created by Wieden+Kennedy Amsterdam, the film’s hero demonstrates his legendary-ness by making the ultimate party entrance. ‘The Entrance’ sees the introduction of Heineken’s new universal tag line ‘Open Your World’, conveying the brand’s worldly, open-minded and confident personality.