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# Comment s’inspiraient les publicitaires dans les années 70 ?
- URL: https://apar.tv/comment-sinspiraient-les-publicitaires-dans-les-annees-70/
- Published: 2015-09-16T00:00:00.000Z
- Updated: 2026-10-12T12:02:25.000Z
- Author: La rédaction
- Tags: Art, Pictures, #Import 2026-11-05 16:02, Publicité, APAR, inspiration, Netflix, I WANT MY PHOTO, Cinéma, FUCK ADVERTISING

En 1979, un adulte sur dix consommait des drogues. Partant de ce constat, l’excellent site [The World’s Best Ever](http://www.theworldsbestever.com/?ref=apar.tv) a condensé plus de cinquante visuels mettant en lumière ce *« diable dans un flacon »* comme l’appelait Mikhaïl Boulgakov. Tout cela est selon nous la faute de Freud qui en fera de son côté (presque un siècle auparavant) un usage créatif et mondain, annonçant des pratiques que notre société connaît bien. Freud n’ayant eu de cesse de raconter comment il échappait aux dîners ennuyeux grâce à sa chère substance magique, qu’il prescrivait comme remède pour soigner les complications gastriques, la nymphomanie, la dépression ou encore la migraine…  
Voici donc les publicités valorisant la cocaïne produites entre 1976 et 1981\. Et en 2015, ça parait tout simplement hallucinant. Mais ça nous permet de comprendre comment les publicitaires de l’époque sniffaient l’air du temps, pour ne pas dire s’inspiraient régulièrement avec ce paradis qui est comme leur métier, artificiel…

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